Ralph Lauren: Stock Market Project
The Ask?
This project explores Ralph Lauren’s stock market performance, applying critical thinking and research skills to analyze and interpret price fluctuations over a 5-week period. By evaluating factors such as earnings reports, economic indicators, and industry trends, the analysis provides insights into the drivers behind price movements and highlights potential future trends.
The Class?
FASH-250: Concepts of the Fashion Industry
SKILLS
Research
Critical Thinking
Problem Solving
Understanding of Stock Market
Analytical Writing
STOCK MARKET
This company is publicly traded through the New York Stock Exchange, using RL as its ticker symbol. Ralph Lauren's primary SIC code is 5651-01 (Clothing-Retail), while its primary NAICS code is 45811041 (Clothing And Clothing Accessories Retailers).
THE COMPANY
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THE COMPANY *
Ralph Lauren Ralph Lauren Corporation is a company that executes the production of classic luxurious products and garments. The brand dappers in five different categories: apparel, footwear and accessories, home, fragrances, and hospitality (Ralph Lauren, 2018). The company was founded in 1967 by Ralph Rueben Lifshitz, launching a neckwear line using Polo (Ralph Lauren, 2018). Since founding the company, they have emerged as a global, luxurious brand reaching many demographics. The style of Ralph Lauren became nationally recognized after he dressed cast members in the 1974 film adaption of The Great Gatsby using clothing from his existing line (Britannica, T. Editors of Encyclopaedia, 2022).
